Tips to Max Adsense Revenue

Google’s AdSense program was not created for everyone. There are some types of web sites that will earn little to no revenue no matter what the owners try, and there are others that should be doing well but the webmaster simply isn’t putting in the effort to make things happen.

Here are some tips and tricks you can use to increase your Adsense revenue. If you’re following all of the steps and you’re still not having any luck, you might want to consider that this particular site is a write off.  Some sites just don’t work; it might be the combination of the URL and the idea or something unknown.

1. Determine if your visitors are high or low quality traffic.

As I mentioned at the top of this article, some web sites just don’t work with pay-per-click programs.
The best performing sites fall into one of these categories:

• Sites where users go and expect to buy something while they are there. E-commerce sites fit the bill here.
• Sites where users go to find specific information on something that they want to buy now. Music and video review sites, vacation information sites, resume building sites, etc. You don’t have to actually be selling these types of things; your site can just be a hotspot for information pertaining to these things. Then, when the visitor comes to read your content, they are more likely to click on your ads.

• Sites where people who have disposable income and a credit card like to visit. This includes sites with money management, investing and lifestyle content.

• Sites that draw a large amount of new users every day. Free coupon sites and “How to” sites are good examples.
• Sites where people go who expect to read ads. Classified ads and shopping comparison sites fit into this category.

2. Make sure that your visitors don’t feel that you just want to grab their money

Give them plenty of relevant and well-written content. If writing isn’t your best skill then hire someone to do it for you. Good content brings steady traffic and steady traffic pays the bills.

3. Play by the rules

Google has some very specific Terms of Service (https://www.google.com/adsense/policies) for participating in their AdSense program. Learn those rules and follow them so you don’t lose all of your investment by getting shut out.

4. Use the tools that Google gives you

Google gives you tools for determining the best keywords for your site, measuring ad performance, and setting up different ad “channels” for fine-tuning ad results. These guys and girls are the 800 lb. Gorillas in the Pay-Per-Click market. They didn’t build these tools just to keep their programmers busy. Take advantage of their knowledge for they are very big and you are not!

5. Tweak and fine-tune your ads.

You should never be happy with your AdSense performance. If it’s good, then you need to make it great. If it’s great then you need to make it amazing. Watch all of the YouTube videos posted by the Adsense team on optimization and ad placement.

6. Increase Your Traffic

No matter how much traffic you have, you need more. More eyeballs translate to more clicks. Even if you only have a 2%-5% click-through rate, that can be a lot of clicks if we’re talking ten thousand visitors per day.

7. Experiment with new keywords

New keywords can bring new ads and new eyeballs along with it. Set up some new pages on your site and experiment with different content. Once you get something that’s working then refer back to tip five.

Hope this helps!