No one would disagree that the equity markets around the world are having a difficult time (Written 29th September 2008) . The credit crisis, price of commodities, inflation and several other factors are happening at the same time and this makes for difficult stock market conditions. In these circumstances, emotion often takes hold of investors decision making and leads to decisions in the short term that appear to reduce the fear or disappointment factor. Often, however, these decisions are later regretted and are often expensive for the individual. Here are two strategies that have served our clients well in the past (having been in this job for 23 years and having seen several such stock market periods) and which could benefit you during any period of uncertainty.
Current Investments Strategy
In 1973 markets fell by 25% and then in 1974 a further 50%. But in 1975 prices doubled in 3 months. Black Monday - October 1987 - markets fell 22% in one day. But by the 31st December 1987 the markets had bounced so that the return for the year of 1987 was +4%, yes + 4%. More recently, with the bursting of the tech bubble and 9/11, markets fell 50%. But share prices climbed again in 2003 by 30%. From 2004 to 2007 they climbed a further 50%.

If you want to improve the performance of your investments there is another great strategy which has helped many investors, including the likes of Sir John Templeton. Sir John was a contrarian investment. He started his career by buying 100 shares in 104 companies. 34 of these companies were in bankruptcy. He lost money on 4 of the companies but the others started him on a career that made him a billionaire. He had 5 steps to financial success.
Take calculated risks
Save Don't Spend
Shop for value investments
Take advantage of international free markets
Minimise your taxes
Personally, I agree wholeheartly with these steps and I am sure you will be able to see that in difficult markets it is possible to use these steps. Of course, we want to know how to take a calculated risk. Here is some very important information that will help you calculate the risk. The Barclays Capital Equity Gilt Study has been undertaken annually for many years. It still shows that equity (shares) investments outperform cash (money in the bank) in the following ways: Over any 3 year period shares outperform 71% of the time. Over any 10 year period shares outperform 93% of the time. Furthermore, over the long term shares have exceeded inflation by 6.7% per annum ie inflation + 6.7%. So what strategy to adopt? When the stock markets are way below these figures from the Barclays study it is more likely that you will profit well when the markets return to their average returns. This is true of both the 3 year figures and for the inflation plus 6.7% this year. For someone who wans to take a calculated risk, invest for the medium term and follow Sir John's steps to financial success the best strategy could be investing now!
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