Innovative web development
SEO web site development
There is no point in building a website if no one comes. A website with no visitors is like winking at a girl in the dark. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. So when you build a website, think about doing it with seo web site development in mind. You will be able to rank easily in search engines and obtain more visitors. That is what I call innovative web development.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. This is why seo web site development is so important.
That is the simple answer, but believe me there is a whole lot more to seo web site development than that.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. The first of many article on seo web site development.
Learn how to use backlinks.
Now lets get to the bread and butter of the seo realm, we need to get tons of 1 way backlinks pointing to our site, below I will give you some of the techniques you can use to get these 1 way backlinks.
A lot of savvy webmasters inlcuding myself write articles and we submit them to powerhouse article directory sites like www.ezinearticles.com, this website is loved by google and if you have a articles on this site with the proper kewords, then you will get a nice 1 way backlink.
Another thing you can do for your seo web site development is to submit your website/blog to directories, here is one of the sites that lists tons of directories for you, http://www.directorycritic.com/freedirectory-list.html
If you want more great backlinks why not try gaining them from authority websites that are in your niche, go to google and type your keywords and then look at the top 5-10 sites.
Next see if you can write a article for these websites and ask the webmaster if they would publish it on their site, webmasters always need content and they might go with this idea.
When you write your article make sure to have your proper keywords in the anchor, if your article is published by an authority site, then you have a very powerful 1 way backlink pointing to your site.
Another way to get tons of backlinks to your site is by running an affiliate program, get tons of affiliates having your affiliate code with their id placed on their site and this could bring you tons of backlinks.
Using the above tips will go a long ways with your SEO web site development.
SPREAD OUT YOUR LINKS!
80-90% of the time when I ask a new marketer what his traffic strategy is going to be, he/she tells me one thing. "Article marketing". When I ask why they chose to go that route, they tell me because they will get great traffic from the articles, and it will build back links to their website, allowing them to get ranked in the search engines as well.
That's fine, but if you are concentrating 100% of your efforts into creating and posting articles to Ezinearticles.com or a similar site, you won't rank well in the SERPs (quickly or easily at least).
The reason?
Remember, Google is looking for a natural pattern of links - the ideal site has hundreds of different people from different websites linking to that site because it has interesting, relevant content. So when you get those 150 backlinks from Ezinearticles.com, Google sees one site that finds your website interesting and relevant enough to link to. The result? Not very much "weight" in the search engines. You want to spread your links out from many, many sources - here's a small list to get you thinking:
1. Website Directories (especially the powerful ones)
2. Article Directories
3. Blogs
4. Competitor Websites
5. News Websites
6. LinkVana
7. Forum Signatures and posts
All of these should be employed in one way or another when you are working on your SEO web site development.
As a business owner you already have a full plate. I suggest that you find a good small business web development services or a business web development firm
One of the main responsibilities of a small business web development service it to make sure the client has a website that sells. A website that can convince prospects to purchase their product or service. Sometimes it is kinda tricky getting a client to do what is best for their bottom line. Clients have egos. But a good business web development firm is like a doctor or lawyer. The relationship between a client and a business web development firm is like a marriage. It's give and take with both parties working for the best interest of the clients businesses.
Innovative web development is what gets you noticed by both the search engines and best of all your clients.
More Traffic Does Not Equal More Profits
Advice from a small business web development company.
I see it all the time...
One marketer will only get a handful of visitors to his site per day. The other will work really hard to get hundreds of visitors daily. Six months later, the first marketer will be earning a nice monthly income from his handful of daily visitors while the other marketer will still be struggling to get more "unique" visitors to his site while making very little money, if any.
A great traffic-generation model linked to a poor profit-generation model leads to failure.
If you want to make money from your site, you have to understand this...
The site that gets the most traffic does not necessarily make the most money!
The site that is able to turn traffic into subscribers and buyers usually does well.
And the site that can turn traffic into repeat buyers always comes out a winner!
Getting traffic to your site is only the first step. Once it gets there, you need to have a powerful direct response sales message ready to take orders or add subscribers to your list. Otherwise, all your efforts will go to waste.
You see, while most marketers are only focused on finding new customers or getting more unique visitors to their site, the smart marketers are also consistently working on getting their existing customers/prospects to buy more often. And maybe even buy much higher ticket items.
Getting an existing customer to buy again is much easier to do than getting a stranger to buy from you for the very first time.
So, all the extra traffic you get to your site will not make any difference to your bottom line unless you work on turning these strangers into "trusting, repeat buyers."
An important point about profits...
Over the years, I've noticed that the individuals who make the most profits consistently are those who charge a monthly, recurring fee. This can either be in the form of a monthly access fee to a product-based membership site or it can be a service that requires a monthly payment (for example, a hosting service, Internet access, advertising service, and so on.) Anything that creates a residual income source.
It also takes much less effort to make a profit using this system because, again, you're selling to an existing customer who has already willingly paid for that product or service. Instead of having to sell to the customer every month, all you have to do is keep providing a good product and service. Compare that to always having to find new customers, or even selling new products!
If you can find a way to provide a product or service that charges a monthly fee - be it just a few bucks a month - you can really begin to maximize your profits from the traffic stream that comes your way.
A predictable monthly fee, even as small as 9 bucks per month, is a lot better than a "probable" sale of $27, 2 or 3 times per year. Start using bigger numbers and you'll really see big differences.
Oh, by the way, this monthly access product or service does not necessarily have to be your own. You can also join a dependable affiliate program and just as easily earn a monthly residual income.
The only one that I seem to promote these days is the Warrior Pro membership and hosting site. You may already be a member. If you are, take advantage of the residual income opportunity it provides. If you're not, you can check out their program by clicking here.
Two Types of Targeted Traffic
You may already know that there are two types of traffic: targeted and non-targeted.
Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.
Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.
Obviously, it's the targeted traffic that we're interested in. We don't care about nor do we want to spend any time trying to convince the non-targeted group into buying from you. You'll be wasting your time and theirs.
You should also know that the "targeted traffic" group can be further divided into two groups:
· prospects that you go after, and
· prospects that seek you out!
Let me illustrate this using an offline example...
Imagine that you've been given a list of prospects who have previously shown interest in purchasing the kind of product you are selling. Now...if you decide to sell your product door-to-door by visiting these prospects, you're going to them...on your time. (The same applies if you use telemarketing strategies to call them.)
Instead, if you have a store at the mall that prospects come to, they're seeking you out...on their time.
So, while both groups of prospects above are targeted, the second group is obviously easier to sell to because they are taking the initiative to look for you, and they are usually ready to buy!
In the online world, these prospects are the ones who visit search engines, shopping sites, eBay, etc. They are already out there "looking", searching for what they want. They are ready, or at least more inclined, to spend their money!
The problem is that getting listed high enough in the search engines, and staying there, is not easy. I'll show you how to find both groups of targeted prospects without spending a dime.
Use Only The Best Traffic-Generating Strategies
When you study successful people in any field - marketing, real estate, finance, investing, or anything else, you will find that the most successful individuals are those who have harnessed the power of leverage!
In other words, they have learned how to do very little and produce massive results! In order to be extremely successful, we need to learn to do the same thing.
You should only use those strategies that require little work and produce the best results. Sounds pretty simple, right?
It's common sense, really. Yet, surprisingly, it is not such a common practice at all! Especially when it comes to online marketing and traffic generation.
There are 1001 traffic-generating strategies out there. But, only a handful of them really produce the kind of results most businesses are after.
So, I have a question for you...
Do you want to use every traffic strategy in existence, including all the new ones that come out tomorrow? Or do you want to use only those strategies that produce massive results with little work? Strategies that have been put to the test, and continue to produce results year after year, after year?
I hope you went with the second choice.
Look...my time is very important to me. Therefore, if a traffic-generating strategy doesn't meet certain criterion, there is very little chance that I will use it. And that's why most of the traffic strategies being used out there is useless to me.
Most of the traffic-generating strategies available to us are like dirt and rocks. I'm not interested in that. I'm looking for the "diamonds" that are hidden among this debris of strategies.
If you want new and sexy ways to generate traffic, I'm sorry but I don't have any to share with you because I don't use them.
Why? Because they just don't produce the kind of results I'm after!
I don't have time to spend on setting up a system that will only work for a very short while before getting buried. It's a waste of time...and effort.
Most of the highly successful marketers don't use hundreds of techniques. Instead, they pick one or two of the best ones - the diamonds among the dirt - and they master those techniques! Sure, they'll try a new technique every now and then, for testing purposes. But, the core of their strategy usually remains the same.
This is a very important lesson we need to grasp. The newbie jumps from one technqiue to another, or worse, uses 100 of them at once. As a result, s/he remains a newbie even years later or just gets burned out. The seasoned marketer works on mastering the strategies that provide the most leverage.
Here, then, is my criterion for picking the "diamonds" among traffic generators...
For a strategy to make the cut, it has to be:
· simple, quick, and easy to understand & implement.
· high-leverage. i.e. it can produce massive results with little work.
· viral in nature i.e. it continues to produce results indefinitely.
If you're not familiar with the term "viral," it basically means that your traffic-generating vehicle can spread out throughout the Internet like a virus. It's similar to the 'snowball effect' in that it continues to gain size (grows bigger) and momentum (moves faster) as it tumbles down the hill, without any additional effort on your part.
You should implement the "viral" strategy whenever possible.
Sometimes, I will come across a strategy that only meets two of the above three criterion. However, if the result produced is substantial enough, I will still use that strategy.
There are also times where a strategy will require more work in the beginning stages but will continue to work indefinitely once it's launched. If this is the case, I will definitely do the extra ‘initial’ work to put it in place.
And, if a strategy can produce massive results with little work, but does not guarantee a viral effect, I will still use it. I can always modify it a little to produce the viral effect I'm after.
I'll explain how I do this in the next few sections...
The Only Traffic-Generating Strategies I Use
SEO web site development
There is no point in building a website if no one comes. A website with no visitors is like winking at a girl in the dark. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. So when you build a website, think about doing it with seo web site development in mind. You will be able to rank easily in search engines and obtain more visitors. That is what I call innovative web development.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. This is why seo web site development is so important.
That is the simple answer, but believe me there is a whole lot more to seo web site development than that.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. The first of many article on seo web site development.
Learn how to use backlinks.
Now lets get to the bread and butter of the seo realm, we need to get tons of 1 way backlinks pointing to our site, below I will give you some of the techniques you can use to get these 1 way backlinks.
A lot of savvy webmasters inlcuding myself write articles and we submit them to powerhouse article directory sites like www.ezinearticles.com, this website is loved by google and if you have a articles on this site with the proper kewords, then you will get a nice 1 way backlink.
Another thing you can do for your seo web site development is to submit your website/blog to directories, here is one of the sites that lists tons of directories for you, http://www.directorycritic.com/freedirectory-list.html
If you want more great backlinks why not try gaining them from authority websites that are in your niche, go to google and type your keywords and then look at the top 5-10 sites.
Next see if you can write a article for these websites and ask the webmaster if they would publish it on their site, webmasters always need content and they might go with this idea.
When you write your article make sure to have your proper keywords in the anchor, if your article is published by an authority site, then you have a very powerful 1 way backlink pointing to your site.
Another way to get tons of backlinks to your site is by running an affiliate program, get tons of affiliates having your affiliate code with their id placed on their site and this could bring you tons of backlinks.
Using the above tips will go a long ways with your SEO web site development.
SPREAD OUT YOUR LINKS!
80-90% of the time when I ask a new marketer what his traffic strategy is going to be, he/she tells me one thing. "Article marketing". When I ask why they chose to go that route, they tell me because they will get great traffic from the articles, and it will build back links to their website, allowing them to get ranked in the search engines as well.
That's fine, but if you are concentrating 100% of your efforts into creating and posting articles to Ezinearticles.com or a similar site, you won't rank well in the SERPs (quickly or easily at least).
The reason?
Remember, Google is looking for a natural pattern of links - the ideal site has hundreds of different people from different websites linking to that site because it has interesting, relevant content. So when you get those 150 backlinks from Ezinearticles.com, Google sees one site that finds your website interesting and relevant enough to link to. The result? Not very much "weight" in the search engines. You want to spread your links out from many, many sources - here's a small list to get you thinking:
1. Website Directories (especially the powerful ones)
2. Article Directories
3. Blogs
4. Competitor Websites
5. News Websites
6. LinkVana
7. Forum Signatures and posts
All of these should be employed in one way or another when you are working on your SEO web site development.
As a business owner you already have a full plate. I suggest that you find a good small business web development services or a business web development firm
One of the main responsibilities of a small business web development service it to make sure the client has a website that sells. A website that can convince prospects to purchase their product or service. Sometimes it is kinda tricky getting a client to do what is best for their bottom line. Clients have egos. But a good business web development firm is like a doctor or lawyer. The relationship between a client and a business web development firm is like a marriage. It's give and take with both parties working for the best interest of the clients businesses.
Innovative web development is what gets you noticed by both the search engines and best of all your clients.
More Traffic Does Not Equal More Profits
Advice from a small business web development company.
I see it all the time...
One marketer will only get a handful of visitors to his site per day. The other will work really hard to get hundreds of visitors daily. Six months later, the first marketer will be earning a nice monthly income from his handful of daily visitors while the other marketer will still be struggling to get more "unique" visitors to his site while making very little money, if any.
A great traffic-generation model linked to a poor profit-generation model leads to failure.
If you want to make money from your site, you have to understand this...
The site that gets the most traffic does not necessarily make the most money!
The site that is able to turn traffic into subscribers and buyers usually does well.
And the site that can turn traffic into repeat buyers always comes out a winner!
Getting traffic to your site is only the first step. Once it gets there, you need to have a powerful direct response sales message ready to take orders or add subscribers to your list. Otherwise, all your efforts will go to waste.
You see, while most marketers are only focused on finding new customers or getting more unique visitors to their site, the smart marketers are also consistently working on getting their existing customers/prospects to buy more often. And maybe even buy much higher ticket items.
Getting an existing customer to buy again is much easier to do than getting a stranger to buy from you for the very first time.
So, all the extra traffic you get to your site will not make any difference to your bottom line unless you work on turning these strangers into "trusting, repeat buyers."
An important point about profits...
Over the years, I've noticed that the individuals who make the most profits consistently are those who charge a monthly, recurring fee. This can either be in the form of a monthly access fee to a product-based membership site or it can be a service that requires a monthly payment (for example, a hosting service, Internet access, advertising service, and so on.) Anything that creates a residual income source.
It also takes much less effort to make a profit using this system because, again, you're selling to an existing customer who has already willingly paid for that product or service. Instead of having to sell to the customer every month, all you have to do is keep providing a good product and service. Compare that to always having to find new customers, or even selling new products!
If you can find a way to provide a product or service that charges a monthly fee - be it just a few bucks a month - you can really begin to maximize your profits from the traffic stream that comes your way.
A predictable monthly fee, even as small as 9 bucks per month, is a lot better than a "probable" sale of $27, 2 or 3 times per year. Start using bigger numbers and you'll really see big differences.
Oh, by the way, this monthly access product or service does not necessarily have to be your own. You can also join a dependable affiliate program and just as easily earn a monthly residual income.
The only one that I seem to promote these days is the Warrior Pro membership and hosting site. You may already be a member. If you are, take advantage of the residual income opportunity it provides. If you're not, you can check out their program by clicking here.
Two Types of Targeted Traffic
You may already know that there are two types of traffic: targeted and non-targeted.
Targeted traffic consists of people who are interested in your product or service and would be more likely to spend money to get it from you.
Non-targeted traffic consists of the rest of the world. These individuals are not interested in buying what you have and, therefore, will not part with their cash for it.
Obviously, it's the targeted traffic that we're interested in. We don't care about nor do we want to spend any time trying to convince the non-targeted group into buying from you. You'll be wasting your time and theirs.
You should also know that the "targeted traffic" group can be further divided into two groups:
· prospects that you go after, and
· prospects that seek you out!
Let me illustrate this using an offline example...
Imagine that you've been given a list of prospects who have previously shown interest in purchasing the kind of product you are selling. Now...if you decide to sell your product door-to-door by visiting these prospects, you're going to them...on your time. (The same applies if you use telemarketing strategies to call them.)
Instead, if you have a store at the mall that prospects come to, they're seeking you out...on their time.
So, while both groups of prospects above are targeted, the second group is obviously easier to sell to because they are taking the initiative to look for you, and they are usually ready to buy!
In the online world, these prospects are the ones who visit search engines, shopping sites, eBay, etc. They are already out there "looking", searching for what they want. They are ready, or at least more inclined, to spend their money!
The problem is that getting listed high enough in the search engines, and staying there, is not easy. I'll show you how to find both groups of targeted prospects without spending a dime.
Use Only The Best Traffic-Generating Strategies
When you study successful people in any field - marketing, real estate, finance, investing, or anything else, you will find that the most successful individuals are those who have harnessed the power of leverage!
In other words, they have learned how to do very little and produce massive results! In order to be extremely successful, we need to learn to do the same thing.
You should only use those strategies that require little work and produce the best results. Sounds pretty simple, right?
It's common sense, really. Yet, surprisingly, it is not such a common practice at all! Especially when it comes to online marketing and traffic generation.
There are 1001 traffic-generating strategies out there. But, only a handful of them really produce the kind of results most businesses are after.
So, I have a question for you...
Do you want to use every traffic strategy in existence, including all the new ones that come out tomorrow? Or do you want to use only those strategies that produce massive results with little work? Strategies that have been put to the test, and continue to produce results year after year, after year?
I hope you went with the second choice.
Look...my time is very important to me. Therefore, if a traffic-generating strategy doesn't meet certain criterion, there is very little chance that I will use it. And that's why most of the traffic strategies being used out there is useless to me.
Most of the traffic-generating strategies available to us are like dirt and rocks. I'm not interested in that. I'm looking for the "diamonds" that are hidden among this debris of strategies.
If you want new and sexy ways to generate traffic, I'm sorry but I don't have any to share with you because I don't use them.
Why? Because they just don't produce the kind of results I'm after!
I don't have time to spend on setting up a system that will only work for a very short while before getting buried. It's a waste of time...and effort.
Most of the highly successful marketers don't use hundreds of techniques. Instead, they pick one or two of the best ones - the diamonds among the dirt - and they master those techniques! Sure, they'll try a new technique every now and then, for testing purposes. But, the core of their strategy usually remains the same.
This is a very important lesson we need to grasp. The newbie jumps from one technqiue to another, or worse, uses 100 of them at once. As a result, s/he remains a newbie even years later or just gets burned out. The seasoned marketer works on mastering the strategies that provide the most leverage.
Here, then, is my criterion for picking the "diamonds" among traffic generators...
For a strategy to make the cut, it has to be:
· simple, quick, and easy to understand & implement.
· high-leverage. i.e. it can produce massive results with little work.
· viral in nature i.e. it continues to produce results indefinitely.
If you're not familiar with the term "viral," it basically means that your traffic-generating vehicle can spread out throughout the Internet like a virus. It's similar to the 'snowball effect' in that it continues to gain size (grows bigger) and momentum (moves faster) as it tumbles down the hill, without any additional effort on your part.
You should implement the "viral" strategy whenever possible.
Sometimes, I will come across a strategy that only meets two of the above three criterion. However, if the result produced is substantial enough, I will still use that strategy.
There are also times where a strategy will require more work in the beginning stages but will continue to work indefinitely once it's launched. If this is the case, I will definitely do the extra ‘initial’ work to put it in place.
And, if a strategy can produce massive results with little work, but does not guarantee a viral effect, I will still use it. I can always modify it a little to produce the viral effect I'm after.
I'll explain how I do this in the next few sections...
The Only Traffic-Generating Strategies I Use
Comments
Write New Comment ▼
Write New Comment
Sorry! This knol's owner(s) have blocked you from editing, making suggestions, or commenting here.