Bill Gerba

Out-of-home advertising aficionado, with a particular interest/expertise in out-of-home digital media like digital signage, electronic billboards, and self-service interactive kiosks, particularly in retail environments.

From billgerba.com:
From wirespring.com:

From billgerba.com:

Since I spend 95% of my time with WireSpring Technologies, Inc. I'm guessing that you're either here looking for information about WireSpring, FireCast, our Linux-based software package for building and managing interactive kiosk, and digital signage networks, Digital Signage EasyStart (our newest product) or something similar like digital signage news, shopper marketing, retail media, etc.

If it's the latter case, I suggest you visit one of our weblogs, which cover all sorts of articles from around the web about retail media, marketing, advertising, digital signage, kiosks, and so on. The "news blogs" (Digital Signage News, Interactive Kiosk News and In Store & Retail Media News) are updated a few times a week with short clips and commentary about current events in each of their respective industries, and the Dynamic Digital Signage... Journal is updated about once a week with a much longer, in-depth article.

	WireSpring's Digital Signage & Interactive Kiosks Journal
	Digital Signage News
	Interactive Kiosk News
	In-Store & Retail Media News
	SignageWire: Feeding the digital signage and kiosk hype machine

From wirespring.com:

As one of the original architects of the FireCast suite, Bill Gerba is responsible for WireSpring's strategic direction, including the ongoing evolution of the product line. He is very active in the digital signage and self-service kiosk industries, and maintains the popular Dynamic Digital Signage and Interactive Kiosks Journal. Mr. Gerba has been featured in numerous publications and serves on key industry committees, including POPAI's Digital Signage Education and Advocacy Groups, and currently serves on POPAI's Board of Directors. Members of the press are encouraged to contact us if you would like feedback or quotes from him for upcoming stories.

Throughout his career, Mr. Gerba has focused on how technology can be used to improve the effectiveness of marketing and advertising initiatives. Prior to WireSpring, he founded and operated a successful media production company. Mr. Gerba also served as an analyst for the financial advisory firm Evensen Dodge, Inc. and worked in the marketing division at Computer Associates (NYSE: CA). He graduated Magna Cum Laude from Duke University.