Business Directories

What is an Online Business Directory?

An online business directory is a searchable list of links to company web pages that are categorized by topic or theme.  Although business directories are not search engines (information is gathered manually), they have the ability to increase your position in the search engines and drive traffic to your site.

Why Submit Your Company Website to Business Directories?

Would you like to drive traffic to your website and increase revenue for your business?  Listing your company in an online business directory is a smart advertising strategy to increase exposure to your company in a cost-effective manner.  Online business directories are like the modern version of the “Yellow Pages” in a phone book.  Advantages of business directories are that they frequently do not require

any cost and joining is as simple as filling out and submitting a quick form by following step by step instructions.  Many business directories include an “Add Your Site” or “Suggest a Site” link that will bring you to an online submission sheet.  In addition to increasing traffic to your site, adding your company site to free business directories can serve an SEO purpose.  Inbound links that search engines follow can help increase your site’s PageRank, which is a factor in

What Should You Consider in a Business Directory?

When you are submitting your company to a business directory, keep in mind the number of traffic the directory gets.  Ideally, you want to submit to directories that receive a high amount of traffic in order to maximize your company’s exposure.  However, avoid sacrificing quality for quantity.  Although a high-traffic directory is important, it’s equally significant that it is relevant to your company.  Just like every other type of advertising, you want to reach out to your target audience.  For example, it doesn’t make sense for a company selling baby strollers to submit their site to be listed on a financial services directory.  Thousands of people may be using the financial directory as a resource, but the chances any of them are looking for a baby stroller is slim.  That may be an extreme example, but on the same note, free business directories are often broken down into sub-categories, so try to choose the sub-category that most closely matches up with your company.  

How Do You Find a Free Business Directory?

Here is a list of free business directories to consider adding your company’s website:
        - Cortera
        - Where 2 Go
        - BizHwy
        - DirMania
        - EV Living
        - Resource Links
        - Any Who