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Gerard Tannam
Brand Director at Islandbridge Brand Development
Dublin, Ireland
Originally from Dublin, Gerard has long been fascinated with brands and how they live, work and communicate. This fascination has taken him from his philosophy studies in Dublin to Asia where he worked with brands including the Mandarin Oriental Hotel, Remy Martin, Cathay Pacific, Prudential, MTV and Chanel.
Recent clients include Maldron Hotels, Marathon Sports Travel, Age & Opportunity and Archer Group.
Gerard is a regular contributor to discussions on branding in both Ireland and overseas and offers a weekly Brief Word on Brands on The Persuaders radio programme. He writes regular features: The Blend on the implications of branding for hospitality and tourism and The Pitch on branding for SME’s. He is also a frequent visitor to the Irish Management Institute, Dublin City University and Dublin Institute of Technology where he presents on brand innovation.
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