Business cards are the corner stone of business marketing just like your logo is the corner stone of your branding. A professionally designed business card will tell everyone exactly what you and your company is about and should also server as a way for potential clients to be able to find more information or contact you.
Who You Are
When running a business or working for a company it is common practice to have personalized business cards for certain employees. If you are dealing with people directly then your business card should have your personal contact information on it. They have spoken to you and will want to speak to you again if they decided to contact you in the future. Make sure your name, title and personal contact information are clearly stated on the card.
What Your Company is About
A good logo can often tell people exactly about your company is about, but your business card has room for more then just a logo. Be sure to take advantage of this room and add other important information on your card. You could add a tag line, list services or even add a brief sentence or two about your company. The front of a business card is often used for this purpose, while the back is where you will more often than not find contact information.
How You Can Be Contacted
A business card is useless if the person you give it to has no way to find more information at a later date or contact you. Not everyone has the same contant methods available and you should feel free to add as few or as many contact options as you desire. I have seen cads with simply a website URL or email address and I have also seen cards with every contact option known to man, even instant messenger screen names!
Be sure to make the most of the space on your card and use both sides. It is important that your business card is informative and that you can be reached easily if your services are ever required.
Sizes and Bleed Sizes
Most business cards are created with bleeds meaning that if any images or color extend to the sides of a business card they are extended even further to a "bleed size". this ensures trimming goes smoothly and no white edges appear once your cards are cut to actual size.
Professional Business Cards Has Three Basic Roles Which Relay:
Who You Are
When running a business or working for a company it is common practice to have personalized business cards for certain employees. If you are dealing with people directly then your business card should have your personal contact information on it. They have spoken to you and will want to speak to you again if they decided to contact you in the future. Make sure your name, title and personal contact information are clearly stated on the card.
What Your Company is About
A good logo can often tell people exactly about your company is about, but your business card has room for more then just a logo. Be sure to take advantage of this room and add other important information on your card. You could add a tag line, list services or even add a brief sentence or two about your company. The front of a business card is often used for this purpose, while the back is where you will more often than not find contact information.
How You Can Be Contacted
A business card is useless if the person you give it to has no way to find more information at a later date or contact you. Not everyone has the same contant methods available and you should feel free to add as few or as many contact options as you desire. I have seen cads with simply a website URL or email address and I have also seen cards with every contact option known to man, even instant messenger screen names!
What Should be on Your Business Card
- Your Name
- Your Company Title
- Company Logo
- Office Number
- Cell Number
- Fax Number
- Email Address
- Website URL
- Any Other Important Information
Be sure to make the most of the space on your card and use both sides. It is important that your business card is informative and that you can be reached easily if your services are ever required.
Business Card Printing Methods
Sizes and Bleed Sizes
Most business cards are created with bleeds meaning that if any images or color extend to the sides of a business card they are extended even further to a "bleed size". this ensures trimming goes smoothly and no white edges appear once your cards are cut to actual size.
- Bleed Size: 3.759 × 2.25 in (1⁄8 in bleeds)
- Actual Size (Trim Size): 3.5 × 2 in
Common Full Color Printing Options
- 4/0 - Full Color Front / No Back
- 4/1 - Full Color Front / One color to reverse
- 4/4 - Full Color Front / Full Color Back
Stocks
it is important to use a good quality stock for business card printing. Most professional online printing companies offer 14pt. Gloss Cover and 14pt. Matte Cover options for business cards.
Some companies like UPrinting.com also offer custom business card sizes, which allows your cards to stand while still being affordable to print.
Now that you have more information on business cards you should be able to make the most of them. The truly are a powerful marketing tool and essential for any business.
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