SEO Copywriting Frequency

If you want great search rankings that last, you must have an SEO copywriting strategy. Text content is what makes or breaks a smart, long-term search engine optimization strategy.

If your only SEO tool is copy, then you'll want to know how much, and how often, you must write. Here's how you do it:

Check the Competition

Go to Google. Search for your target keyphrase.

How many other pages show up in the results?


In this example, I've got 298,000 competitors. That's not too bad, in internet terms.

Figure Out How Much Writing You'll Need

My rule of thumb:

Anything beyond that, you'll need to write at least every day, for a long, long time. If you can write more often, even better.

That's a lot, I know. You can likely reduce the amount of writing necessary if you can conduct a well-rounded SEO campaign. If your only tool is copywriting, though, count on writing a lot.

Also count on it taking a long time: 3-12 months is a good estimate for an SEO copywriting campaign. And, you'll need to keep writing and adding content to your site

The bright side, though: Success is inevitable. If you keep writing, and your content is great, you'll get more and more traction in the rankings.

Next Steps

This article is about brute force. You can get more out of your hard work if you add a little finesse.

If you want to squeeze more rankings potential out of your writing, you'll want to read more about great headline writing, semantic markup and such:

Copyblogger's collection of articles on SEO Copywriting are a must-read.
SEO Copywriting 101 teaches a general lesson about the art.
A Copywriter's Guide to Semantic Markup shows you how to use headings to create well-structured copy.
A Copywriter's Guide to Smart Internal Linking tells you how to link your articles together for best SEO and reader benefit.
Search is Part of Social isn't directly copywriting-related but provides a short, high-level look at SEO.
The SEOMOZ blog is a great source, and example, of great SEO content.