Ignite Social Media

Marketing is arson.

Doc Searls, The Cluetrain Manifesto

Ignite Social Media is a social media agency–a new breed of company that specializes in helping corporations use social media tools, sites and applications to increase their connection with customers and prospects. Advertising and public relations can be effective tools when used properly, but they are, by definition, one-way communications. Social media, on the other hand, is defined by the ability of both sides to talk. Used properly, social media empowers brand evangelists.

At Ignite Social Media, we help corporations understand this emerging, evolving space and either put your toe in the water, or dive in head first.

Based in the heart of the Research Triangle region of North Carolina, Ignite Social Media works with progressive companies across the United States.We’re a team of professionals with experience in:

• Public relations
• Advertising
• Marketing strategy
• Web development; and
• Search engine optimization

What brought us together was a fundamental belief that social media, while maturing nicely for individual use, is in its infancy for corporate use and brand building. Millions of dollars spent on marketing; just pennies spent really communicating.

Meet The Team

The game has changed, the tools have changed and the ways you can talk to your customers has changed. We work with progressive companies that see the change we see and want help navigating it.

If you want to package the message up tightly, neatly, and with six coats of polish in the hope that your customers will continue to swallow it whole, then we’re not the right folks for you. If, however, you’re ready to talk, really talk with your customers, we can help you find the right way to do it. Fun ways, strategic ways, operational ways…ways that improve the value of your brand, empower your brand evangelists and help your company continue to grow.