OMG do you Want to Rank Better?

One topic that never seems to be covered when discussing or introducing folks to search engine marketing and optimization is the insane number of acronyms you need to endure in order to “get with the program”.  I designed this page to be a hub for all the acronyms you might encounter while optimizing your website to rank well in the search engines.

I will kick-off this article with the very first business related acronym I learned back in College - K.I.S.S, (keep it simple stupid) I was told that all marketing strategy should begin with this acronym in mind but it seems times have changed; Internet and technology in general have raised the bar on people entering the marketing world or perhaps this principal does not apply to anything but a traditional style of marketing.  The Apple/PC commercials are a good example of this because they are low budget with a simple message. 

SEO and SEM seem to be the hottest buzzwords on the web right now, you also should be aware of SNM and SBO or you will be left in the dust.  If you are really concerned about your ROI, CPA or the other CPA then you better get your SERP up because we all need more VPM on our websites.  And don’t even bother to worry about your PR.  You could also give PPC or CPM a try but they tend to cost more long-term.  Also be warned to stay away from RLE and FFA sites because Google does not like them.  And watch out for the amount of BPV used because it can get quite expensive especially if you are using a VPS that has additional charges.  Btw if you tell me your CTR I will tell you mine.

Here is the same paragraph in plain English without the lovely acronyms.

Search engine optimization and search engine marketing are the hottest buzzwords on the web right now, you should also be aware of social network marketing and social bookmarking optimization or you will be left in the dust.  If you are really concerned about your return on investment, cost per action or the other – cost per acquisition then you better get your search engine rank position up because we all need more visitors per month to our websites.  And don’t even bother to worry about your page rank at this point.  You could also give pay-per-click or cost per million a try but they tend to cost more long-term.  Also be warned and stay away from reciprocal link exchanges and free for all sites because Google does not like them.  And watch out for the amount of bandwidth per visitor used because it can get quite expensive, especially if you are using a virtual private server that has additional charges.  By-the-way if you tell me your click through rate I will tell you mine.

Don’t worry I won’t ROTFLMAO (roll on the floor laughing my ass off) at you if you don’t remember them all and please feel free to add your own in the comments.  Please take the time to rate this Knol and I will be your BFF (best friend forever).