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Integrated Interactive Marketing
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Faris, John; McColl, Anne. Integrated Interactive Marketing [Internet]. Version 2. Knol. 2008 Jul 31. Available from: http://knol.google.com/k/john-faris/integrated-interactive-marketing/2i9dt7ac5u0mo/5.
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Integrated Interactive Marketing is a process by which all Web marketing activities for a Web site are coordinated to ensure consistency in messaging, look and feel.
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John Faris
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Senior Strategist at Red Door Interactive
San Diego, CA
Anne McColl
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Creative Commons Attribution 3.0 License
Version: 2
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Last edited: Jul 31, 2008 6:45 AM.
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