John Faris

As Senior Analyst for Red Door Interactive, I work with various groups across our organization to optimize traffic acquisition channels, Web site conversions, and brand affinity for our clients. My role encompasses: Integrated interactive marketing strategy, content strategy, search engine optimization (SEO), pay-per-click (PPC) marketing, social media marketing (SMM), landing page optimization, multivariate testing, behavioral targeting, client training, tool and vendor evaluation, and new business acquisition support