Marketing

Marketing also referred to as the 4 P's is the ongoing process of planning and executing the marketing mix (Product, Price, Place, Promotion) for various products, services or ideas. This is the primary way businesses and people create exchange between themselves.

Marketing is typically viewed as a creative industry, which includes the advertising, distribution and selling of products. With market research companies try to anticipate the customers' future needs and wants.

Part of the marketing process is to create or direct the organizations to successfully sell a product of service. The key to marketing is the ability to sell that product of service to people who desire it, and to those who are willing to pay for it.

Good marketing is the ability to create a proposition or set of mutual benefits for the end customer that delivers value through their products or services.