Keith Alan McCarty, Jr. was born September 4, 1985 in Orange, California. Keith is presently employed by Geni.com and serves as their Marketing Manager. He is among the earliest employees at Geni and has seen the transformation of the site since its inception. Keith earned his Bachelors of Science in Business Administration with an emphasis in Marketing and Finance, from Chapman University in 2007. His mission is aligned with Geni, which is to create a single family tree for the entire world. He also strives to introduce non-genealogists into the wonderful world of genealogy, through a fun and interactive environment.