How to set up Google Analytics for your knols

Google Analytics helps you understand who is visiting your Knol pages, and why. What are they searching for -- and how long are they staying?

Try out different ideas, and discover what work best.

Introduction

Knol allows you to set up Google Analytics tracking for your knols.  If you'd prefer to use a  Guide prepared as a Knol, see Peter Baskerville's Step by Step Knol Analytics Guide. To set it up our way, follow these steps:

  1. If you do not have a Google Analytics account yet, sign up for one:
    1. Visit Analytics and click on the Sign Up Now button.
    2. For Website's URL, type knol.google.com.
    3. Provide an account name, for example My Knols.
    4. Specify your time zone and contact information.
    5. Note down the tracking code.  This is the code in the form UA-1234567-1, in the line:
      var pageTracker = _gat._getTracker("UA-1234567-1");
      The code will also be shown in your Website Profiles list. 
  2. If you already have a Google Analytics account, click Add Website Profile on the Overview page and repeat steps 1.2 through 1.5 above.
  3. On Knol, make sure you are signed in and visit your Preferences page (In the upper right corner, place your mouse cursor over My Profile and click Preferences.
  4. In the Analytics tab, type the tracking code noted in step 1.5, for example: UA-1234567-1
  5. After up to 24 hours, tracking data for your knols will start showing up in Analytics.

Google Analytics

For more details about Analytics, visit Analytics Help.

Linking Adsense to your Analytics Account. 

You can also link your Google Adsense account to your Google Analytics account and receive reports on Adsense performance in knol!

The Google Analytics Blog announcement on this feature has detailed instructions on how to link these two accounts together: http://analytics.blogspot.com/2009/04/analytics-and-adsense-together-at-last.html

User-created Pages on Knol Analytics

The following are some user-created pages on Knol Analytics. You may be able to find additional help and guidance:
 

FAQS about Knol Google Analytics

 

I just turned on Google Analytics, when will I see any results for my knols?

It will take about 24 hours for your account to begin showing results.
 

Hows does this work with knols with multiple owners or authors?

Statistics are gathered only for the first owner of a knol. Additional owners or authors beyond the first will not see traffic for those shared pages in their Google Analytics accounts.

But, no one is visiting my knols!

New authors may take some time before their knols begin to be discovered by others. Be sure to write high quality pages that follow knol best practices. Look at what other successful knol authors or bloggers have done to promote their work, and consider what you might do. See, for example, here.

 

Comments


Stephen Allen

RE: How To Set Up Analytics on Your KNOL

Excellent, concise, well written and easy to follow. Thank-you.

Last edited Jun 30, 2009 10:49 AM
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Evronia Azer

Untitled

please my regular counter of knol and the ratings counter don't increment.. it is really weird since I know people are visiting my essay but the counter is just stuck at 807 for a couple of days.. can u fix that please

my essay is
http://knol.google.com/k/evronia-azer/-/a4wyc84intrc/5#

Last edited Aug 18, 2009 12:35 PM
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هاني علي محمد مجلي مجلي

لا استطيع

انا اعجبت بهاذا المنتدى وهو جميل جدا وان شا الله با استمر معاكم بس انا والله ما استطعت اعمل اي شيء عليه لانتنا عضو جديد كما قلت لكم في السابق وانت شا الله با افهم كل شيء باذن الله



واشكركم على هاذا المنتدى الجميل


اخوك هاني علي محمد مجلي

Last edited May 26, 2009 12:32 PM
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أحمد مبروك غريب

Good

Good Article
i use google Analytics but with another email can i use it for my Knol articles ??

thnx u :)

Last edited May 15, 2009 4:25 PM
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minoo bhagia

Analytics

This doesn't seem to work.I have tried it many times but I am not able to track my lost data of the profile page views.

Last edited May 12, 2009 7:41 PM
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Peter Baskerville

Update on Analytics

I have been installed for a week now and I am finding the information both fascinating and confronting. The most confronting one is that Pageviews doesn't mean readers. Far from it! Still, there are a handful of metrics that I think every Knol writer should monitor, and I will cover that in a follow up Knol shortly. However, it would be nice to have a Knol only benchmark answering the age old "How am I going against my peers" or "How are my analytics looking against the other Knol authors here".

So, is it possible to publish somewhere a entire Knol Site analytics or if that is too commercially sensitive, maybe some key ones that provide a benchmark for Knol Authors to compare their work?

Last edited May 11, 2009 1:25 PM
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Peter Baskerville

New Visits metric on Analytics a strange result?

It looks like the Knol/Analytics integration is not functioning properly on the New Visits metrics. I have loaded a picture on to the bottom of my Knol which you can view here.
http://knol.google.com/k/peter-baskerville/knol-analytics-guide/14j3i4hyjvi88/53#view

It shows a value of 5.57% of new visits on the summary for my Knols yet 77% on the details inside. 77% seems to be closer to the previous benchmark norm of 76% until the apparent invasion of Knollers who have since brought the benchmark for this metric down to around 6% in the past few days. Maybe it needs to be checked.

Last edited May 6, 2009 2:13 PM
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Peter Baskerville

A Step by Step Guide

Some of my Knol friends asked me to create a step by step guide to help them add Google Analytics to their Knols. I did so but decided to publish it as a Knol as well. I have linked it here to help other Knol Authors struggling with this task.
http://knol.google.com/k/peter-baskerville/knol-analytics-guide/14j3i4hyjvi88/53#

Last edited May 4, 2009 12:43 PM
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