Email Marketing

Welcome to the current and future practices into the Email Marketing Service Industry which is also known as Email Service Providers (ESP).

 

The below outside links are to provide you a starting point to becoming the most professional and educated email marketer starting today. 

 

The Education and Training Center link provides 19 steps to launching and managing a successful email marketing campaign that will get you results. 

 

The Email Marketing Authority link provides a fast version Learn in 6 steps how to build an email marketing campaign in 5 minutes.

 

At our Email Marketing Authority we offer our, get me started, I am in a hurry solution to building an email marketing campaign in minutes by Logic.

 

There is an introduction on the Email Marketing Authority where this information is offered and is similar and the introduction leads us all into who is in need of email marketing as well as why Email Marketing is not SPAM.

 

Email Marketing Defined by Logic is for your company, group or publication to provide an accurate means to routinely keep in contact with your clients, contacts, subscribers and customers through an electronic means of communication and electronic delivery system. It goes just a little farther in that those utilizing email marketing services or email service providers like Viper Mailer complies the recipients are agreeing to receive electronic messages from a familiar place rather then offers they did not request from someone or place because that would be SPAM and that is not what email marketing is about.

 

To learn more about or email marketing as a science and to further understand what we say in our introduction please see the link here Email Marketing Introduction

 

 

 

 

 

The Logic Talk Blog is where we provide the absolute latest proven tactics tips and techniques for the email marketing industry.

 

Email marketing really starts with having the ability to begin collecting email addresses or contact legally  (meaning they agreed Opt-In to accept future offers on the similar topic via email) and the process of collecting these contacts can take less then two weeks to have 200 contacts to begin with, then you are going to ask your contacts to share your offers with there friends or co-workers and if you want to see how we train others to begin email marketing in less then two weeks go here Email Contact List building in two weeks also we have one other example that a business began collecting Op-In email contacts on a Saturday morning and buy the end of the weekend he had over 1000 learn how he did it and is still doing this type of contact collecting here Building an Email Contact list in two days  

 

Here is a list of three major reasons you would benefit from adding email marketing to your overall marketing efforts.

 

When it is time to get started by utilizng Email Marketing as an important part of your overall marketing strategy it will be important to not try going it alone for several reasons because the Email Marketing Industry has really evolved into an on target service at a relatively low price when it is compared to the all to important (ROI) Return on Investment for your business or organization.

 

It is best that you utilizing a service like Viper Mailer is because we are all held accountable to show results whether you are a Marketing Agency, a Public Relations Firm, a Director of Marketing for a company or you are a sol proprietor of your own business. 

 

When you are looking for an email marketing company there are two ways to find other providers besides Viper Mailer by searching on your favorite search engine using these types of keywords "Email Marketing" or "Email Service Providers". To learn more about email marketing services please read more here Email Marketing Service Providers 

 

Email Marketing is an Electronic form of on target direct marketing and true email marketing requires that your recipients agreed by filling out a form online or offline to receive future offers on the same or very similar topics. It is part why Email Marketing is not SPAM as well it requires that each message have an Opt-Out feature built into the message for a single click removal from the mailing list and that it be instantaneous or prior to the senders next message send out. To learn more about the definition of Email Marketing click here What is Email Marketing  

 

The entire CAN-SPAM policy can be viewed here FCC CAN-SPAM Act Spam Policies      

 

The Viper Mailer as an Email Service provider can be viewed here Email Service Provider Spam Policies

 

Lets face it we all live in the new in your face marketing and it is the absolute best of times to enter your business into the world of effective and affordable marketing solutions which Email Marketing provides.

 

Repeat business is nice but as people are distracted more all of the time by the choices through offerings we all are receiving more of each day we need to become more proactive in getting our name for branding and our offerings for loyalty customers so they are not persuaded to try brand "B" offering brand "X". 

 

Email marketing provides the lowest cost per aquisition because we can all afford to send out messages on a regular basis and emails are the one thing we all have access to making email marketing the most effective on target way to stay in touch and Viper Mailer as well as any email marketing service can provide you with the intelligent tools to do this task with great ease. To learn more about Email Campaigns that generate profits please visit this Email Marketing Education link we built to help you here Email Marketing Campaign Success 

 

Email marketing can build on the value of your business through having contact with your cliental via their email information. We always incourage business owners to begin collecting and managing their list of contacts not just because of the obvious reason of building on sales but because it can be a major deal closer in your exiting stratigy when you are ready to sit back relax and sell your business.

 

You will be able to offer your email list of contacts, the fact that you have an email marketing account with an Email Marketing Service a great history of customer communications and connections built on GREAT offers, tips and techniques, educational insights and customer loyalty incentives that you have continually (say once month) communicated information to your customer base.

 

This e-Marketing Communications will allow you to share that you are including this marketing component in the sell of your business as a real value that the new buyer will be happy to have and to reassure them of your businesses value and their ongoing success in building upon your efforts. 

 

As a business owner we all have customers but that in it self does not provide us with a permit to badger them with our email messages and in fact the last thing any of us want to do is loose a customer right?

 

There are a few great tips you can keep in mind allowing you to stay in touch and maintain brand awareness without over doing the email marketing tactic but you truly need to have something very important for your recipients and on topic to what they know you and your business for and not just you sending out an offer or new release that is exciting to you but may not be of any interest to your recipients. 

 

Email Marketing is a great tool if you follow the Authority on email marketing because we know that a consistent message with informative on topic information will keep your brand in front of the customers and will guide them back to your site or place of business on a more frequent bases so please visit the Education Center or our Email Marketing Blog to get the latest in Tips and Techniques.

Email Marketing Education Center Email Marketing Education Center

Email marketing Blog Email Marketing Blog 

 

We thought to share two stories about a restaurant email contact list building and their special needs that came across to us because they are clients of Viper Mailer however these client examples can be helpful to any business even though these two examples are focused on building and retaining restaurant customers.

Here are two links to our blog where we provide the details on building and growing restaurant sells.

Promoting Birthdays Restaurant Email List Building

Restaurant Marketing Help Restaurant customer list building

 

Building your own email contact list is easier then you might have thought. Just join your local chamber, trade groups that your business is related to and even make 10 calls a day welcoming the person to your business and encourage them to provide their email address so they will not even have to visit your site or business location because you would like to send them information on a monthly bases so they are kept aware of what you are offering because they should an interest during your phone call with them. 

 

We know that these 3 ways of gathering email contacts can produce true people of interest in your offerings and lastly there is always the people coming into your business or calling your business, so encourage them to provide their email address and have your sales people trained in asking for and explaining why you are gathering the customers email addresses.

 

You will find the final, forth method to be the easiest for people to be willing to offer their very protected email address to you because they are visiting your company or they have called into you.

 

To learn the details of how to build a list of email contacts shortly here Building an Email Contact List 

 

Logic is running business just like you are and we all have a lot of information that is important to us about our businesses but may not be as important to our message recipients. The best practice is to keep your content in the email message short use an attractive colorful template usually provided free from your email marketing service provider then use hyperlinks to your site where the topic you are briefly describing utilize the most exciting highlights of your content as bullets to capture the recipients attention. 

 

Learn more details about short messages that get results here Keep your Messages Short  

And for an extensive understanding of less wording done right is more and the power of colorful graphic templates please visit this link to our blog Keeping your Colorful Message Short

 

 

The process actually starts by selecting the best service provider for your needs because price wise they are very much the same we notice that where we at Viper Mailer shine the best in two areas.

 

One is in our deliverability because we currently have the highest rating that is determined by the ISP's Internet Service Providers and we have the industries highest ratings because we are very strict about how a client gathers or obtains their list of email contacts.

 

Second is in our tracking statistics and printable reports they are tested against the top 20 top email service providers and we clearly have the easiest and most comprehensive reports in the industry.

 

To learn more about How to go about selecting an email marketing service provider visit the Logic Talk Blog 

 

 

To truly understand the full benefits that utilizing an email marketing service provider can do for you and your company or organization you can sign up for a no hassle non complicated FREE trial and give the Viper Mailer system a trial we are even here to help you get started and get your own first detail reporting tracked message out to see how well utilizing an email marketing service is compared to just sending an email blast out through your own email account that does not offer any of our email marketing system services or professional looking graphic image enhancements.

 

As the Email Marketing Authority we release discoveries in email marketing and we have just written 4 ways to utilize your email marketing campaign to help you build your sites like a web site, blog, forum, social network or photo sharing sites popularity.

Step 1 Improving your site landing pages with an automated sign up form on each.

Step 2 Email Marketing search engine placement building.

Step 3 Working with other site owners sharing related form sign ups.

Step 4 Optimizing your site internal sign up forms page or pages. 

Visit and learn the details of these 4 steps to marketing site popularity building Email Marketing Tip building on your online presence    

 

 

Email Marketing News

This site was launched originally in 2006 as a 6 steps to building an email marketing campaign but after 2 years we re-visited our site the beginning of email marketing and we really have learned a lot from our clients.

 

Now we have the New release out titled 6 Steps to Successfully Launching an Email Marketing Campaign as the best way to learn about email marketing from how top begin collecting email addresses and to how to build and launch your first campaign and benefit your business, organization or membership organization to success.

 

We are here to fully support and service your account through each step of the email marketing process so please take a look and a short read from the Email Marketing Authority. 

 

 

The Advanced Technology Engineering team has been hard at work for more then a year and have lead to the release of 4 new email marketing features that provide more answers to the clients of the Viper Mailer system and simplify the process that actually encourage the client to continue utilizing email marketing as a part of their overall marketing campaigns.

 

Once you are a client of Viper Mailer and you have uploaded your list of email contacts even have a branded template each time the client wants to send out a message the Viper Mailer system provides a simple One Two step send making the sending of the clients continued campaign simplified.

 

Meet the Viper Mailer optional proofing system designed for those marketing directors that require a second set of eyes to proof read their message, test the links and confirm the content. This is really simple and creates a safe way to protect your company or organization from sending out an incorrect campaign message.

When the message creator completes the message he or she selects from 3 options before sending out the message.

2 Approval Required by only 1 Proof User listed 

When the message creator opened an account with Viper Mailer there is a section under proffers that allows the creator to add 1 to as many proffers to a list of people, then select after creating each message which one of the 3 proofing options they want to apply and select it.

We call this our reduced embarrassment gaurd to help prevent sent message errors.

 

Tracking your list or contacts used to report only how many email messages were opened, which and how many links in the message were clicked on to the clients web site landing pages and be able to review the messages that came back through hard soft bounce backs but until now this was all there was to report back to the client.

 

Today the message tracking at Viper Mailer allows great easy to utilize data mining when a message is sent out to one of the clients groups they can open a selected group, see which contacts email addresses need to be contacted and updated, see over time how many each contact opened and what actions that contact took including the dates and the number of times the customer or member opened the messages.

 

We feel each Opt-In email address a business or organization adds to their list of contacts should be treated like gold because these contacts are relationships and add great value to any business or organization so we added these email contact accountability features.

 

Email Marketing service providers are all about deliverability and accountability and when a potential client so instead of writing all of the deliverability issues here we have provided a link to the article here at Deliverability & Accountability    

 

Viper Mailer has a feature that allows the client to open returned messages sent see which ones are opened how often they are opened already but this is for the returned messages (also known as a bounce) the client can open a list of the email contacts and contact the customer or client via by phone, snail mail or for an organization or real store front ask for the new email address.

 

People always forget to update their email addresses when they change jobs or relocate out of the area of their cable or phone company email addresses originate.

 

Please visit our article on the Logic Talk Email Marketing Authority Blog titled Never to Late to Start

 

We now have answers to the question what is the best time and day to send out my email campaign and through a lot of current client contact we found the answer to be up to a simple test anyone using an email marketing service can do for themselves.

 

What else we discovered from asking our service and support department personal was that the other number one question we call question number 2 comes from potential clients those thinking of applying email marketing to their overall business marketing plan and that is how to collect email addresses to begin an email marketing campaign in the first place.

 

Take our Business Qulification Test

Logic is the CEO of Viper Mailer and our resident Authority on Email Marketing

 

Here is the details of our answers with helpful email campaign building techniques to help the beginner and those with marketing skills Best Time and Day Message Sending / How to Collect Email Contacts