UNIVERSITY OF NAIROBI
FACULTY OF ARTS
B.A. TOURISM
CTO 101: INTRODUCTION TO TOURISM
COURSE OUTLINE AND READING LIST
[SEMESTER: SEPTEMBER-DECEMBER 2008]
LECTURER: Prof. Mauri Yambo
Blog: http://mauriyambo.blogspot.com
| COURSE DESCRIPTION/CONTENT Conceptualizing tourism: the tourist and the tour, origin and destination, tourism as leisure, tourism as an enterprise; origins and evolution of tourism, a brief survey; tourism, transportation and mass travel; tourism and mass communication (including the Information Superhighway): the place of tourism in the national economy; tourism and trade; the impact of tourism on society and culture at the local, national and global levels: norms and values, the arts, clothing, family life, taste; socio-cultural profiles of tourists; indigenous and cross-border tourism; the future of tourism. One Unit. |
1. Introduction
1 (a). Conceptualizing Tourism
- Basic Themes in the Study of Tourism
- Definitions
- The Tourist and the Tour
- Origin and Destination
- Tourism and Leisure.
1 (b). Origins and Evolution of Tourism
- Historical Origins
- Landmark Events Through Time.
2. Consumer Behaviour and Tourism
- Motivation and Decision-Making in Tourism
- Marketing Tourism.
3. The Tourism Destination
- Overview of Tourist-Generating and Receiving Countries
- Characterizing Tourism Destinations
- The Accommodation Sector
- Carrying Capacity
- The Destination Amalgam.
4. The Economic Impact of Tourism
a. Understanding Economic Impact:
- Direct, Indirect and Induced Impact: Positive v. Negative
- Impact at the Local and National Levels
- Impact at the International Level
b. Impact of Tourist Expenditure: Focus on Multiplier Effect/Analysis
c. Impact Associated with Tourism Development Programmes:
- Displacement Effect
- Cost-Benefit Analysis
d. Patterns of Dependence on Tourism Receipts
5. The Impact of Tourism on Society, Culture and the Environment
- At the Individual and Family Levels
- At Local and National Levels
- Norms and Values
- Tastes and Practices
- The Arts
- At the Global Level
- Cultural Imperialism or Cultural Hybridity?
- Emerging Trends in Popular Culture
- The Environmental Dimension.
6. Transportation, Mass Travel and Mass Communication
- Tourism and the Technologies of Mass Communication: Past and Present
- Tourism, Transportation and Mass Travel in a Globalizing World
7. Emerging Trends in Tourism
[See: Chapter 27, pp. 435-459 of Page et al (2001) Tourism: A Modern Synthesis. London: Thomson Learning. Certain Internet sites will also be announced in class]
- The Drivers of Change in the Tourism Sector
- Exogenous Factors
- Tourism-Related factors
- Emergent Destinations v. Destinations in Decline
- Elements of Sustainable Tourism Development.
- WTO Forecasts and Global Trends.
READINGS
CORE TEXTS
1. Cooper, Chris, John Fletcher, David Gilbert and Stephen Wanhill. 1998. Tourism:
Principles and Practice. Second Edition. Harlow: Addison Wiley Longman.
2. Page, Stephen J., Paul Brunt, Graham Busby and Jo Connell. 2001. Tourism: A Modern
OTHER TEXTS
3. Davidson, Rob. 1993. Tourism. Second Edition. Harlow: Addison Wiley Longman.
4. Foster, Douglas. 19??. Travel and Tourism Management. Harlow: Addison Wiley
Longman.
5. Lickorish, Leonard J. and Carson L. Jenkins. 1997. An Introduction to Tourism.
Melbourne: Reed Educational and Professional Publishing.
6. McIntosh, R.W. and Charles R. Goeldner. 1986. Tourism: Principles, Practices and
Philosophies. Toronto: John Wiley.
7. Tribe, John. 1996. The Economics of Leisure and Tourism. Oxford.
8. Lickorish, Leonard J. and Carson L. Jenkins. 1997. An Introduction to Tourism. Melbourne: Reed Educational and Professional Publishing.
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