Mauro Lupi is the President and Co-Founder of Ad Maiora, a company specializing in web advertising, search engine marketing and social networking services. He has more than 25 years of experience in banking, software and telecommunications industries and specializes in web marketing and online communication. He has authored the book "Motori di ricerca e visibilità sul web" and is the Chairman of the Search Engine Strategies conference in Italy. He is the Vice President of the Board of IAB Italy, and he was part of the SEMPO Board. He is also the Founder of the Italian chapter of BAIA (Business Association America Italy).

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  Published version: 3Edited: Sep 30, 2008 12:59 PM