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Knol Analytics Guide

A guide to help you set up Google Analytics for your Knols.

For the time poor, here is the 12 Step Guide with a presentation summary below:

Step 1 - Sign in
Step 2 - Open Google Analytics
Step 3 - Sign up for Analytics
Step 4 - Enter password verification
Step 5 - Read Introduction to Analytics
Step 6 - Add Knol Site details
Step 7 - Add personal details
Step 8 - Agree with terms & conditions + data sharing
Step 9 - Ignore the Analytics: Tracking Page
Step 10 - Secure your Analytics Identity Code
Step 11 - Edit Knol Preferences
Step 12 - View Analytics Report regarding your Knols

A guide on "How to add Google Analytics to your Knols".

BEFORE YOU START 
Print this page and have it beside you as you set up your Knols for Google Analytics. 
Please Note: This guide has been written by a Knol Author to assist other Knol Authors. I am not an employee of Knol or Google.

Other Knols in the "Help for Knol Authors" series by Peter Baskerville
DESCRIPTION LINK
How to use HTML to enhanse the presentation of your Knol HTML for your Knol
How to write Knols so that they rank 'Top 10' with search engines. Write Knols that rank Top 10
How to write a Knol as a learning tool using a preset template. Vocational Training Template Knol
How to quickly write a basic article review for a Knol. Basic Article Review for a Knol
How to write a powerful advanced article review for a Knol. Advanced Article Review for a Knol
Tips on how to write best practice Knols Knol Writing Tips
 
How to add Google Analytics to your Knol: Step 1 - Sign in 
Make sure that you are signed into Knol (i.e. if your email address and “Sign out” are visible at the top right-hand corner of your screen, then you are signed in). Otherwise click on the "Sign in" and enter your email address and password in the boxes provided and displayed below.


Step 2 - Open Google Analytics
Click on this link http://www.google.com/analytics/ (or type it into your browser window). This will take you through to the Google Analytics site. 
Screen Shot - Google Analytics - 3 May 2009


Step 3 - Sign up for Analytics
Once on Google Analytics, look for and click on the link "Sign Up Now" under "New to Google Analytics?" (This link is located just under the large "Access Analytics" button shown below.


Step 4 - Enter password verification
Even though you are signed in you will still be prompted to enter your password again for your email account as displayed below. (This ensures your verification to the Google Analytics site). 


Step 5 - Read Introduction to Analytics
After you have entered your password and clicked "Sign in" you will be taken to the "Introduction to Analytics" screen, with information about this free service. After reading the contents of the page you are then invited to proceed by clicking on the "Sign up" button on the bottom left-hand corner of the screen as displayed here.


Step 6 - Add Knol Site Details
You are required to complete the form displayed below. Make sure you complete the boxes from top to bottom and in that order.


Enter the following identified in RED:
  1. Website's URL: http:// knol.google.com
  2. Account Name: My Knols (The program will default to knol.google.com but change it to something like “My Knols” or a descriptor that you prefer)
  3. Time zone country or territory: Select your country from the pull down menu.
  4. Time zone: Time zones will appear based on the country you have selected above. Select the Time Zone appropriate to you from the options available in the pull down menu.
After entering the data and choosing the option from the pull down menus, click the "Continue" button at the bottom left-hand corner of the page as shown above.

Step 7 - Add personal details
Once you click the "Continue" button, a new form appears requiring completion.


  1. Last Name: Enter surname
  2. First Name: Enter given name
  3. Phone Number: (Note this field is optional) 
  4. Country or territory:  Choose your country from the options available in the pull down menu
When finished completing this form, click the "Continue" button at the bottom left-hand corner of the page as shown above.

Step 8 - Agree with Terms & Conditions + Data Sharing
Read the GOOGLE ANALYTICS TERMS OF SERVICE. If you agree with the terms of service then click the box. The displayed tick means - "Yes, I agree to the above terms and conditions."


Before proceeding to the next step it may be prudent for you to review the default options that have been set for sharing your Knol Analytics data. Look at the options and choose the one that best matches your wishes.

Click on the link "Edit Settings" and the information in the box below will appear. Select the option that you agree with concerning your data and then click on the "Create New Account" button at the bottom right-hand corner of the screen. (as shown above)


Google Analytics Data Sharing Settings

Please select from the options below. [Learn more]

Share my Google Analytics data...

With other Google products only

Enable enhanced ad features and an improved experience with AdWords, AdSense and other Google products by sharing your website's Google Analytics data with other Google services. Only Google services (no third parties) will be able to access your data.

[show example]

Anonymously with Google and others

Enable benchmarking by sharing your website data in an anonymous form. Google will remove all identifiable information about your website, combine the data with hundreds of other anonymous sites in comparable industries and report aggregate trends in the benchmarking service.

[show example]

Do not share my Google Analytics data

 
Step 9 - Ignore Analytics: Tracking Page
You will then be taken to the Analytics: Tracking Page. This page was written for the general public and is not applicable to Knol Users. The Knol team have automated this process, so go straight to the continue button. (i.e. You don't need to copy and paste this code into the HTML of your Knol)


Step 10 - Secure your Analytics Identity Code
You will then be taken to the “Overview » My Knols ( Edit account settings ) “ page. Look for the line that looks something like this "http://knol.google.com UA-8743681-1" and write down or copy your link code “UA-xxxxxxx-x”. This is your Analytics code or profile.



Step 11 - Edit Knol Preferences
Return to the Knol Site. Go to your “Home/summary Page” and select “Edit My Preferences” which is located beside your photo at the top left. You will then be taken to the screen below.



Step 11 - Enter your Analytics code into your Knol Preferences
Click on Analytics on the top menu and you will see the following screen appear.


You can now paste or type in your Analytics code “UA-xxxxxxx-x” but be sure not to include any spaces on the end.
Click on the "Save" button at the bottom left and congratulations ... the work is done. Your Knols are now being monitored by the powerful and comprehensive Google Analytics. Click on the Knol logo at the top left of the page and return to the Knol Site's main page.

Step 12 - View Analytics Report regarding your Knols.
You will get a "Welcome to Google Analytics" email with many useful links, however ignore "Step 1: Install tracking code". In about 24-36 hours, log onto Knol and then go to http://www.google.com/analytics/ . Click the "Access Analytics" button and when the screen appears, locate and click the link "Full Report". The data from your Knols that has being captured since registration will then appear.


Other
    • It would be best to create a link to your Google Analytics from outside Knol, by making it a favourite or a bookmark in your browser.
    • More help is available on Knol Analytics from Knol Help here KnolHelp Analytics 
    • All images used here are screen shots from Google Analytics taken on the 3 May 2009
    • What does it all mean?Two future Knols I will cover shortly are (1) Why Analytics are important? & (2) What do my Analytics mean?
    • This guide is written by Knol Authors to help other Knol Authors and I am not an employee of Google.
    • Here is another good guide by Ryan Kelly to help you set up Analytics for an external web-site How to install Google Analytics in 5 minutes 
    • and here is another which tells you about the best use of Analytics.
 

About the author

Peter Baskerville has been a Knol author since the platform's public launch in the middle of 2008. He has to-date contributed over 35 Knols with 30 of them being awarded the converted 'Top Pick' badge by Google's Knol algorithm. These awards, together with over 100,000 cumulative pageviews of his work, underpin his position as a 'Top 10' English language Knol author. 

He has collaborated on many works with over 15 other authors and continues to be an active member of the Knol community with over 600 comments of encouragement, suggestions and notifications of failure to meet community standard when required. Peter knows that the success of the Knol platform is intertwined with his own and so chooses to offer community benefit Knols, whenever the opportunity arises. Here are some of his others - Write Great Knols

 

Comments

Comments are moderated, and will not be visible until one of the authors of this knol approves.


Matthew Vance

Step 6 Trouble

I've been using Google Analytics for a while to track my personal websites. However, I am not having any luck with adding a new profile as directed in step 6. Whenn I go to Google Analytics and select Add a Profile for a new domain, I receive an inalid input error when I type in knol.google.com for the site URL. I have not yet written a Knol so that may be the problem. However, I thought I could still setup Analytics so that it would be ready when/if I ever write a Knol. Have you seen this error before? If so, do you know how to address it? Thanks!

Last edited Sep 29, 2009 9:08 PM
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Andreas Kemper

Knol Translation Points


Hi Peter Baskerville

You get 8.711 Knol Translation Points for The Best Knol of the Month May 2009.
This Translations Points are part of a virtual exchange trading system.

You can find your account on this site:
http://knol.google.com/k/-/-/8bgikaqot3ts/207
And you can use it here:
http://knol.google.com/k/-/-/8bgikaqot3ts/55#2(2E)_The_Knol(2D)Translation(2D)Points(2D)System

Please nominate and vote Knols in the July-Contest:
http://knol.google.com/k/-/-/8bgikaqot3ts/46

Best
Andreas

Last edited Jul 5, 2009 10:54 PM
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madhav king

very good knol

hi peter, I am new to this knol and I am searching this kind of information how I can best use of this platform. Everyone knows google analytics is good for tracking the visitor. But from your knol told everything about how and from where we can add analytics code in knols. step no.9 is very good.

http://www.stellarinfo.com

Last edited Jul 1, 2009 11:30 PM
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Andreas Kemper

Best Knol of the Month Contest - June 2009

Hello Peter Baskerville!

Someone is voting for your Knol. The contest ends June 30.

http://knol.google.com/k/andreas-kemper/best-knol-of-the-month/8bgikaqot3ts/46#

I like to invite you to nominate and vote for knols. The contest lives from the voters. You can vote for three different knols, also for your own knol. (Sorry, I know, you are voting, it's a standard-text)

Best
Andreas Kemper

Last edited Jul 1, 2009 11:26 PM
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Andreas Kemper

Best Knol of the Month June 2009

Congratulation!

Peter Baskerville, your Knol is the winner of the Contest Best Knol of the Month June 2009! This Knol gets 4 Votes and the third place!

In the next days you get Knol Translation Points.

You know how to write good Knols. So please nominate new candidates for the July-Contest and help to find the best Knols by voting.
http://knol.google.com/k/andreas-kemper/best-knol-of-the-month/8bgikaqot3ts/46#

Best
Andreas

Last edited Jul 1, 2009 11:25 PM
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Andreas Kemper

Knol-Adsense and Analytics

Great and useful Knol.

I can't see AdSense for Knol-Articles in Analytics. Is it my fault or didn't this feature work for Knol-articles?

If it works it would be great if you show how to make Adsense visible in Analytics.
Isn't it works, please can you make a notice, that Analytics didn't show Adsense-Clicks for Knol-articles until now.

Best
Andreas




Last edited Jun 2, 2009 3:49 PM
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Krishan Maggon

Short cuts and new Features

Peter,

Is there a way to check for the visitors geographical origin (map) for individual knols.

Last edited May 28, 2009 11:18 PM
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Murry Shohat

Escaling my comment - new Knol suggestion

Typo alert: Escalating, not Escaling

Peter --

The highly positive feedback suggests that Step 12 should lead to a separate Knol, a guide to the meaning of each Analytic measure for the uninitiated civilian. You can ask your commenters to add their own guidance in Moderated Collaboration mode. It would be extra valuable if suggestions were offered to improve key analytics, through Knol editing.

I know this probably sounds like SEO and in practice it probably is. But the approach is metrics driven and the target audience is the civilian who runs in horror at the thought of SEO.

What good is Analytics if there's not some way to learn from it?

Last edited May 24, 2009 4:13 AM
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Stephen Buchwalter

This is terrific

Thanks very much, Peter.
I was struggling with how to get Analytics to work. I tried inserting the html stuff. I just now followed your instructions and am looking forward to seeing data. I hope it will look retroactively because I had a fivefold surge in pageviews this week which I would like to learn about.

Last edited May 27, 2009 9:20 PM
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Peter Baskerville
Peter Baskerville
Course Facilitator - Entrepreneurship Education at Southbank Institute of Technology
Australia
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