Review of Small Business Coach

This knol, “Small Business Coach” written by the Small Business Coach Lisa Murray, analyses the role and contribution of the coach in enhancing small business performance. The author presents a rationale for small business managers and intenders to engage the services of a small business coach which the author believes is beneficial for both the successful establishment and management of a small business. The author is keen to point out that a Small Business Coach can add value in a multiple of  ways and deliver benefits many times greater than the costs of engagement. My overall impression is that the author has documented the line of argument in a helpful way whilst employing a tidy, relevant and logical methodology.

In this article, the author has relied on the research involved in completing an MBA from a internationally recognised university, her years of coaching experience and her own ‘hand-on’ insights gleaned from the establishment of her own business. The author contends that wether you are already a small business owner or want to be one – you don’t need to go it alone.

Small business owners  would find this article useful for understanding the role and contribution that a business coach could add to the performance of their enterprise as would small business intenders who would benefit from an experienced companion as they undertake the challenging journey of working for themselves. Though lacking informative depth in any particular area the article does clearly define the differing roles of coach, mentor and consultant, it lists the 45 strategies that small business owners could adopt to revive their business and well as sets out the 5 (five) value-adding ways that a business coach could be engaged (Project based, Direction-setting Regular checkup Stretch targets Modelling and mentoring)

The author has been able to articulate well the benefits of engaging a Small Business Coach  which gives support to the author’s key claim that;

“Ask your coach for support - a good business coach will have a range of mindset techniques, tools and tips which enable you to move past these paralyzing emotions and into a space where anything is possible!”

In summary, I believe that the author’s position that a Small Business Coach can add value to small businesses has been effectively explained. Small business owners and intenders may be encouraged to engage the services of a small business coach after reading and understanding this article. Lisa has provided her own contact details for those so motivated.