This is a start for describing the various attributes involved with SEO. These can be broken down into various categories with the two main branches being on-site and off-site criteria which influence the evaluation of your websites ranking in the major search engines.
Search Engine Optimization Analysis: in order to understand the SEO needs of clients' websites, an SEO Specialist will conduct a site analysis focusing on both on-site and off-site SEO. This analysis is created to define optimization needs and give recommendations. The recommendations will be the SEO scope of work.
Search Engine Optimization - On-site: the process of optimizing;
- Non-visible Items: those included in the source code of the document
- Meta Information: comprised of 1) Title 2)Keywords 3)Description Tags
- Title: (visible in search engine listing) appears in certain browser bars
- Description Tag: (visible in search engine listing) describes the current on page content
- Keywords Tag: lists phrase or keywords relevant to the web page(current content) and website(thematic whole)
- HTML source tags
- Robots.txt file
- Visible Items: those visible to the end user after rendering of the document
- URL structure
- Internal site links
- File body text
- H1-H6
- Outbound link texts
- Image alt texts
- Keyword density of a website.
Search Engine Optimization - Off-site: the process of analyzing naturally acquired inbound links, the websites those links originate from, as well as the surrounding content of those links.
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